Major changes to the presentation on the awareness projects develop by myself. This affects both Plus Value Awareness Initiative and Differences & Autism Challenge.
To coincide the launch of the parent brand identity Plus Value Enterprise new changes will affect the Plus Value awareness Initiative including a new brand identity and presentation style. The outgoing Plus Value brand identity used for the Plus value Awareness Initiative (which was developed when the initiative began in April 2015) is to receive a new style brand identity and to be presented as Plus Value Awareness or the Plus Value name along with the tagline “Challenging Awareness”.
The new changes are made after feedback, comments followed by an review insight. The main points on the feedback includes a distinctiveness between the overall umbrella identity for all services for developing services and projects for business, communities and the rest of society (This includes Plus Value Awareness Initiative, Differences & Autism Challenge along with my family of projects & services including Creative & Active) This has lead to the the creation of Plus Value Enterprise as a umbrella brand identity. Meanwhile it is important to show a clear difference between the awareness initiative and the umbrella identity leading to modify the awareness brand and rename as Plus Value Awareness. The other factor is to make there brand and presentation style more appealing for campaigns for participation and support from the general public as well as improve opportunities to provides awareness projects and services for businesses communities and the rest off society.
In addition the sister awareness brand Differences & Autism Challenge has posing in a updated brand identity and presentation style. This was made due to the package of new family of services, some will be a supplement in conjunction with the Plus Value Awareness Initiative.
The new look to both Plus Value Awareness along with Differences and Autism Challenge will be phased in on a gradual basis.
All the changes are design to make it easier for everyone to access my projects and services and to improve sustainability.
Click to the to find out more on the further improvements planned to the Plus Value Awareness Initiative
Click here to the Differences & Autism Challenge website
Click to the to find out more on the further improvements planned to the Plus Value Awareness Initiative
Click here to the Differences & Autism Challenge website
No comments:
Post a Comment